Title: Copywriting: A Beginner’s Guide On How To Write Creative Copy That Sells( Copywriting, Advertising, Sales, Freelance, Creative writing, online marketing, Content Marketing)
Author: James Thomson
Publisher: Amazon Asia-Pacific Holdings Private Limited
Date of Publication: 23 March 2016
In a lucid manner Thomson provides the a-z of the art of writing near perfect copies just like a pro. Copywriting as a formal profession has existed since people started selling things for currency. As an inadvertent part of the advertising business, a good copy of a product is a great tool for any advertiser. Simple hand written placard notes hanging outside shop doors are rudimentary versions of copies that are elaborated during an ad campaign. Effective advertising is the key to improving product sales and reaching wider audiences. The book explicates the uses of copywriting that is not only restricted to ads but also used by politicians to grab the attention of voters and earn more votes.
The book offers a lot of information about the purpose of copywriting, places it is used and the role of copywriting in media. It is presented in a mini workbook pattern. Chapters end with ‘Activity’ sections that ask the reader to jot down certain answers to questions posed about their ideas regarding a particular copy. The factors that change with each advertisement medium only goes on to show the importance of the viewer in case of all ad campaigns and target audience. Copies depend on reader behaviour, amount of space available, budget of ad campaigns and competition. Thomson makes it clear that understanding the industry becomes the most important task in the becoming an effective copywriter. The ultimate purpose of a good copywriter is in being able to sell the product along with the ideas that the product stands for or rather endorses. This cannot be achieved without proper knowledge about the customers. He further elaborates the parts that make an ad and the copywriting process in detail. The book is straight forward and to the point. Thomson dives to the main points and works on them elaborately without wasting any time. It will come across as a valuable read for people in the media and advertising industry, bloggers, and copy writers. It is a good introductory book for those who have no idea about the field. Set at a length of 75 pages and in a simple language it is an easy, on-the-go read that can be easily covered in a single sitting. There is important information on the tools of a copywriter, the language to be used, effective writing styles and tips on useful headline framing.
Full of positive impetus to continue your full time writing job.
Click the book cover to grab your copy. Happy Reading!